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Henry Chesbrough: Open Business Models: How to Thrive in the New Innovation Landscape
Emanuel Rosen: The Anatomy of Buzz: How to Create Word of Mouth Marketing
W. Chan Kim & Renee Mauborgne: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Seth Godin: Purple Cow
Ben McConnell & Jackie Huba: Citizen Marketers
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Henry C., Jr. Lucas: Strategies for Electronic Commerce and the Internet
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