You can find the MTDC June 7th, 2007 presentation - Marketing Trends - and a number of associated references in this post.
You can access the referenced HBR type reviews through various online business databases like ProQuest, Business Source Premier, or Lexus Nexus. Check with your library or university. Contact me if you have any problems locating these references.
You can also view and download the presentation online at http://www.slideshare.net/kameran/mtdc-2007-marketing-trends
WEB RESOURCES
The State of Technorati (Blogosphere): David Sifry's report of the state of the live web April 2007
http://www.sifry.com/alerts/archives/000493.html
World Internet Usage Statistics:
http://www.internetworldstats.com/stats.htm
Netcraf's Worldwide Web Survey November 2006:
http://www.useit.com/alertbox/web-growth.html
ARTICLES
Emily Steel (2007 - May 25). Advertising's Brave New World; Different Lineup of Players Emerges With Online Rise. The Wall Street Journal. New York, NY. pg. B-1
http://online.wsj.com/article/SB118005411110914183-search.html?KEYWORDS=advertising%27s&COLLECTION=wsjie/6month
Lee Gomes (2007 - May 23). PlentyOfFish Owner Has The Perfect Bait For a Huge Sucess. The Wall Street Journal. New York, NY. pg.
http://online.wsj.com/article/SB117987775136211487-search.html?KEYWORDS=plentyoffish&COLLECTION=wsjie/6month
Henry Chesbrough, executive director of the Center for Open Innovation at the Haas School of Business at University of California, Berkley.
Henry Chesborough (2007 - April 28). Why Bad Things Happen To Good Technology: New Ideas Take You Only So Far. Firms Also Need To Innovate Their Business Models. The Wall Street Journal. p. R11
http://online.wsj.com/article/SB117735510033679362.html
Karma Capitalism (2006 - Oct. 30). BusinessWeek.
http://www.businessweek.com/magazine/content/06_44/b4007091.htm
ACADEMIC REVIEWS
Mohanbir Sawhney & Deval Parikh (2001). Where Value Lives In a Networked World. Harvard Business Review. HBR #R0101E
Susumu Ogawa & Frank T. Piller (2006). Reducing The Risks of New Product Development. MIT Sloan Management Review. Vol. 47(No. 2). SMR # 196
John T. Gourville (2006 - June). Eager Sellers and Stony Buyers: Understanding The Psychology of New Product Adoption. Harvard Business Review. OnPoint. HBR #4516
Bhaskar Chakravorti (2004 - March). The New Rules For Bringing Innovations To Market. Harvard Business Review. OnPoint. HBR #6247
Frederick E. Webster Jr., Alan J. Malter, & Shankar Ganesan (2005). The Decline and Dispersion of Marketing Competence. MIT Sloan Management Review. Vol.46(No.4). SMR #176
BOOKS
Marketing Tool Kit (2006). Boston, MA. Harvard Business School Publishing Corporation
W. Chan Kim & Renee Mauborgne (2005). Blue Ocean Strategy. Boston, MA. Harvard Business School Press. ISBN 1-59139-619-0
Seth Godin (2003). Purple Cow: Transform Your Business By Being Remarkable. New York, NY. Penguin Group Inc. ISBN 159184021X
Justin Kirby & Paul Marsden (2006). Connected Marketing. Oxford, UK. Butterworth-Heinemann. ISBN 978-0-7506-6634-3
As always, I welcome your input and questions.
Kameran Ahari
[email protected]
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