I recently had the opportunity to speak about word-of-mouth marketing (WOMM) and social media to an audience of start-ups at a Maryland incubator facility. I posted my presentation and some additional resources on the topic.
Most people use the terms viral marketing, buzz marketing, and word of mouth marketing interchangeably. Do these terms all mean the same thing? How are they different? Do these terms represent the new marketing paradigm? Is WOMM only applicable for b2c or can it be used for building b2b brand awareness? This is my July 2007 presentation at SSIC.
You can also download the presentation online from SlideShare http://www.slideshare.net/kameran/word-of-mouth-marketing-techniques-womm/42
A number of audience members asked about widgets. The following two web sites will show you a gallery of widgets. A blidget is simply a widget of your blog.
To learn more about WOMM, you can check out some of the following books:
- The Tipping Point by Malcolm Gladwell.
- Connected Marketing by Justin Kirby & Paul Marsden. ISBN-13: 9780750666343
- The Anatomy of Buzz by Emauel Rosen. ISBN: 038549660
- Citizen Marketers by Ben McConnell & Jackie Huba. ISBN-13: 9781419596063
As always, I welcome your input and / or questions.