Google plans on creating and giving away software tools for free.
Indeed, that strategy would fit into a model that Google has begun talking about recently. Vic Gundotra, who heads Google’s developer programs, said last week that Google would soon begin an aggressive project to create software tools and give them away free in an open-source format.
The goal, he said, is to improve not just Google’s applications, but any software that runs on the Web. That, in turn, would drive more Internet use, and Google would benefit indirectly by selling advertising, he said. More >
In my earlier post, I stated some of the generic advantages of open innovation. I also listed a few notable organizations who are adopting the open innovation framework as part of their strategy. One of the advantages I listed was using shared IP to reduce the barrier to entry. Here are some specific announcements by Google and Apple that underscore the advantages of open innovation through open source:
- Google launches open source cellphone operating system (Google Phone Plan Draws Interest. The Wall Street Journal, Oct. 31, 2007)
- Google announces OpenSocial for social networks (ZDNet Oct. 30, 2007)
- More on Google OpenSocial
- Meebo reinvents its business model by going open (Meebo Opens Site To Developers. The Wall Street Journal, Oct. 30, 2007)
- Apple working on SDK for iPhone (Apple To Open iPhone)
- Shared IP in health IT (ZDNet Oct. 30, 200)
- Open Source To Hit $22 billion by 2010 (C|Net)
- NetworkWorld open source 2007 list of companies to watch